Episode #1: Scaling a Brand Responsibly with Connor McKinney

In the first episode of the new Podcast, we sit down with Connor McKinney, Co-Owner of Storefront. Storefront is a lifestyle clothing brand based in Derry City, which started off as a humble facebook group in 2018. Since then the brand has had a meteoric rise, being worn by local celebrities like Shane Todd, Paul Hughes and most recently, Anthony Boyle.

We sat down with Connor to explore what it really takes to scale a brand responsibly, how he and his co-founders blocked out external noise to make the right decisions that have led them to opening their new flagship store on Castle Street in the Walled City. From building a loyal customer base to staying true to the brand as demand increases, this conversation is packed with insight for founders, operators, and anyone serious about sustainable success.

Whether you’re growing a start-up or refining an established business, Connor’s perspective offers a grounded, practical look at what sustainable scaling actually looks like; and why doing it right matters more than doing it fast. Subscribe to the podcast for more guest conversations and insights from the Toast Team.